Observation 1) Must be easily maintained.
Observation 2) Must allow HTML5 content.
Observation 3) Must be social.
Observation 4) Must be visually organized in a meaningful way.
Observation 5) Must be maintainable on the go.
Observation 6) Must lend itself to "touch" browsing.
Observation 7) Must exist "in the cloud" to be platform independent both in viewing and editing.